One of the questions I ask myself on a regular basis, is what I am doing important?

Today, I was reminded about what why what I do is important to the people who use NetApp products.

In 30 years there are going to be those people who have pictures of themselves as children and those who don’t. And the ones who don’t are the one’s parents did not make backups.

What I do is make sure that the data our customers consider very, very important never gets lost. And if the data is a picture of you pulling your little sister’s hair, well that’s a digital memory that you never, ever want to lose.